Google will reduce fees for developers of non-gaming apps on its Play Store by 15% to 12%. Google will also offer third-party payment options, which meet the EU’s new requirements.
The commission reduction is only available to European consumers. The use of other payment methods will eventually be extended for gaming applications.
Estelle Werth (Google’s director for government relations and EU policy), stated in a blog that the new initiative was aimed at EU users. It covers 27 EU countries as well as Norway Iceland Liechtenstein and Iceland. It is not known at this time which payment systems are available in the app store.
Google was fined over 8 billion euros by EU antitrust officials for anticompetitive and antitrust violations in the last ten years.
Apple has yet to announce similar steps.
